Project Overview
This project focused on improving Amazon advertising performance for an ecommerce store. The main goal was to review the existing Amazon PPC campaigns, identify areas of wasted ad spend, optimize campaign structure, and improve ACOS performance.
What We Did
We reviewed the Amazon advertising setup, analyzed campaign performance, improved targeting, optimized keywords, and made adjustments to support better ad efficiency. The work focused on reducing unnecessary spend, improving campaign quality, and helping the store achieve better advertising results.
Services Provided
Amazon PPC Management
Campaign Performance Review
Keyword Optimization
ACOS Optimization
Advertising Strategy
Search Term Analysis
Bid Optimization
Performance Reporting
Platforms / Tools Used
Amazon Seller Central
Amazon Ads
Amazon PPC
Keyword Research
Advertising Reports
Performance Tracking
Project Result
The project helped improve Amazon advertising efficiency and reduce ACOS. Based on the client feedback, ACOS was improved from 20% to 11%, showing stronger campaign performance and better ad spend control.